Monday 13 January 2014

5 points on title sequence

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/

Here is proof that I have read the article by my five most favourited parts copy and pasted and commented on by me.

(1)
<Titles In Silent Film~Words and lettering played an enormous role in films of the silent era. Film titles made their appearance in the earliest silent films, along with letter cards (or inter-titles), which provided context. These cards were the responsibility of the lettering artist, who collaborated with the scriptwriter and director to create narrative continuity so that audiences could follow what they were seeing. Distinct from these inter-titles was the film’s main title, a vehicle of particular concern to film producers because of the legal, copyright and marketing information this footage had to bear.>

I really like this point as I feel it really gets straight to the point of the history of a title sequence, in this case taking a trip In history to the first types of films to use title sequences. Being "silents" these where films in which the audience didn't have any sound other than a brief piano melody lurking in the background. The only writing would be at the beginning of the sequence and during when the camera would cut to some writing. Mostly the amount of a sentence which would be used to create tension or comedy in places it would without be flawed. 

(2)
   <Other important early filmmakers such as Emil Cohl and Winsor McCay were accomplished draftsmen who dedicated years of their lives to discovering the dramatic potential and practical techniques of animation. Their focus was more on character development and story visualization than on title animation per se. So, while we see innumerable novelties in main titles and inter-titles during this period, the big innovations of title animation and motion typography don’t really emerge until well after the Second World War.>

Again I really like this second point and found it greatly isn't resting as it gives some more insight into how animation became so important during title sequences even during the historic time of world war 2.

(3)
  <If there were a hall of fame for film title design, Stephen Frankfurt’s sequence for the 1962 film “To Kill A Mocking Bird” (below, upper row) would have a seat of honor. Cameron Crowe referenced it in “Almost Famous” (lower row):>

I really like this point because it tells people of the fact that title sequence is infact a major part of a films success in this case "to kill a mocking bird".

(4)
   <ITC Korinna
The Korinna font family has an art nouveau heritage and looks similar to the Pastel font, which was often used for title cards in silent films.>
I like this point because it gives off the information of a type of font familously used in title sequences and I found it a really interesting read.
(5)
 <In his title sequence for the 2005 crime-comedy “Kiss Kiss Bang Bang” (watch on YouTube), designer Danny Yount made use of Saul Bass-style graphics to recreate the atmosphere of 1960s detective stories:>
  
 For my last point I found interesting I found myself reading over this again and again. It tells us the reader of how Danny Youny used his title sequence in a way that actually spoke to the audience indicating that the film was about a detective. It's used so vibrantly and we'll cordinated I found it a real success.


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