audience profile research

AUDIENCE PROFILE (primary)

Age 15-30

Gender: male and female

Race: any

Sexuality: heterosexual/gay/bi

Education current (GCSE/ A level)

Occupation: Brand E (Students/ part time workers)

Annual income:

Disposable income:

Lifestyle: Students, student loans, studying, social events, cheap deals, low fashion sense, no car, (public transport), poor, small social group, small tv, no game consoles.

Desired lifestyle:  live in highly expensive home, be athletes, massive tv, unlimited supply of alcohol, fast cars, high fashion sense,

Culture: UK

Media interests: music action/horror/sci-fi /thriller, football news, social media sites (twitter/instagram/Facebook)

Buying habits: Game franchises, high brand trainers (Nike/Addidas/puma)

Ralph Lauren, Topman, Hollister, Super dry